Apple launches new services: credit cards, games, television and news

Apple tech company Inc. announced its latest service at the Steve Jobs Theater in Cupertino, United States (US), Monday (25/3). At least four services are offered, namely television (TV), subscription news, credit cards and game packages (grouping of games). This brand new service was launched when the sale of smartphones, or smartphones, declined. "Apple is essentially trying to become Netflix among all the services, namely music, news, magazines, videos and games," said Paolo Pescatore, an analyst for Foresight PP, quoted in the Financial Times, 25/03 .

First, the video streaming service, Apple TV.

Users can take advantage of this service on a subscription basis. Channels available on this service include HBO, Showtime, Starz, CBS All Access and Smithsonian Channel. But the American company has not yet announced the rates for the subscription to the channel. Apple will also launch features on the Apple TV platform in May. Later, Apple TV includes decoders for iPhone, iPad and Apple TV. In addition, Samsung, LG, Sony and Vizio TVs, as well as Roku and Amazon decoders can use the Apple TV app. Apple would have paid 1 billion US dollars, about the RP. $ 14 trillion to provide this service.

Second, Apple News services with magazine content worth $ 9.99 or about Rp 140,000 per month in the United States and $ 12.99 or Rp 182,000 per month in Canada.

Even if it is a magazine, the presentation will be adapted to mobile phones. Apple has collaborated with magazines such as Wired, Popular Science, National Geographic and Essence. In addition, Apple News has access to the content of the Los Angeles Times and the Wall Street Journal. Apple itself subscribed to more than 300 newspapers for this service. According to Apple, one of the benefits of this service is confidentiality. Apple will not let advertisers track user functionality. Later, Apple offers a free one-month trial in May 2019.

Third, the credit card services, namely the Apple card. The physical map is made of titanium.

"We are seeing opportunities to change other basic forms of payment, and that's credit cards," said Apple CEO Tim Cook, quoted by CNBC International. The Apple Card can indicate the user's expenses and the payments due. This service will also be integrated with the iPhone Wallet app. This service can also track expenses by category and provide a transaction history integrated with Apple Maps. Apple also claims that credit card interest is the lowest. "Our goal is to give every customer the lowest interest in the industry," said Jennifer Bailey, Apple's vice president of Internet Services. This service is also connected to the Mastercard network.

Fourth, the game service bundled Apple Arcade. With this service, users have access to more than 100 exclusive games. A number of new games will be added regularly. Users can also play games without connecting to the Internet. The game will be available to customers in the fall of this year. Games include Konami, Cartoon Network, Sega and Lego. Only, Apple does not mention the price of the package of the game.

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